What is ROI in Betting?
In betting, ROI tells you how much profit you’ve made compared to the amount you’ve staked.
The formula is simple:
ROI % = (Profit ÷ Total Stakes) × 100
Example:
- You’ve staked £1,000 across a series of bets.
- Your total profit is £120.
- ROI = (120 ÷ 1,000) × 100 = 12%.
That means every £100 you stake returns £112 on average.
Why ROI Matters More Than Strike Rate
A tipster with a 50% strike rate could still be losing money if they’re backing short-priced favourites at poor value.
Meanwhile, a tipster with only a 20% strike rate could be making consistent profit if their winners are at the right odds.
This is where value betting comes in. Long-term profit comes from finding horses priced higher than their true chance of winning. ROI captures that edge in a single number.
What’s a Good ROI in Horse Racing?
In the world of professional tipping, even a single-digit ROI can be excellent if it’s consistent.
- 2–5% ROI → Decent, sustainable for big staking bettors.
- 5–10% ROI → Strong, shows clear edge over the market.
- 10%+ ROI → Exceptional and rare, usually from specialists in certain types of racing.
At Bookies Enemy No1, since 2017 the service has produced around 12% ROI. That level of return over thousands of bets shows a proven, repeatable strategy — not short-term luck.
How ROI Helps Punters Choose a Tipster
When comparing tipsters, look for:
- Proofed ROI → Published and verifiable, not cherry-picked.
- Sample Size → A few big winners prove nothing; ROI needs to hold over hundreds of bets.
- Transparency → Results updated regularly and accessible.
If a tipster can’t show ROI stats, be wary. It’s the difference between marketing hype and real performance.
Final Word
Strike rates grab attention, but ROI is what keeps punters profitable. It’s the fairest way to measure whether a horse racing tipster has a genuine edge.
At Bookies Enemy No1, ROI isn’t just a number — it’s the result of years of experience, value-focused selections, and full transparency. That’s why punters who understand the game care about ROI above everything else.
